PR Case Study for Splunk by LEWIS Global Communications Agency.


Splunk, a multi-product software provider, was the leader in operational intelligence (OI), a new term coined to describe its ability to analyze vast amounts of automated data in real-time. The press, however, believed Splunk to be just another business intelligence player, with nothing new to bring to the table.

LEWIS was called in to take the company through its IPO process. The key goal was to reposition Splunk as a big data leader and the first big data company to go public.


The PR team’s mission was clear: mobilize Splunk’s technical leaders to get in front of the tech media’s elite. 
Showcasing how this fast-growing startup was a game changer for how IT teams operate and its’ relevance to all organizations, LEWIS developed a corporate narrative, “Every Company is a Data Company” to show how Splunk was relevant to every organization.


The Splunk IPO was ranked one of the best of its year. The company is now consistently ranked as one of the world’s top ten most innovative companies in big data. The campaign achieves consistent coverage in tier-one business, technology and vertical media outlets with roughly 80% of all coverage focused on big data.​​

The team validated operational intelligence’s importance and relevance to the big data discussion, as well as establish Splunk as a resource for future big data stories. Almost four years later, LEWIS supports Splunk across the U.S. and EMEA, providing international coordination around the globe. The team continues to evolve campaign strategies to keep focus on the company’s business goals and communications needs.  Few more recent highlights include:

  • Obtaining many of Splunk’s high-profile award opportunities, including a three-year run in Fast Company’s Most Innovative Companies
  • Accelerating visibility for the company’s annual user conference around the world, .conf, with triple-digit coverage in top tier publications in the US, alone. LEWIS has also supported Splunk on the ground at the event, running social media efforts  
  • From one recent product launch, Splunk saw web traffic double on launch day and continue days later with 2X unique visitors and 3X product signups


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