Our approach to media relations is focused on relevance. It is increasingly difficult to stand out in the shrinking media landscape, and attract positive attention from the right reporters. Having the right message for the right audience, in the right channel at the right time is crucial. Brands need to win the war for relevance.
At LEWIS, we research and analyze the top-of-mind issues for customers, influencers and media, using a range of data analysis tools, secondary and primary research. We identify the topical trends driving your market and dominating your target media.
This is how we consistently increase coverage volumes and quality in top tier outlets, and penetrate hard-to-reach media. We also leverage media strategists with expertise in specific story types, vertical knowledge and particular publications.
In addition, it’s important that every contact our team has with the media is respectful, responsive and knowledgeable. We invest heavily in training to ensure our staff approach media in the right way with relevant stories that resonate with journalists and their audiences.